"F. Ménard is a family-owned hog breeding and processing business. The company, which was founded 50 years ago, is managed today by the new generation. F. Ménard has more than 1,000 employees and produces 20,000 hogs per week making it one of the largest pork suppliers in Québec. The company exports the majority (65 percent) of its production. A complete brand platform was created including the main company logo, that of the butcher unit, as well as the full range of company contact points with its numerous target clienteles. The brand platform makes use of images dating from the 1960s, red coloring that links the old and the new brand images, current photos that demonstrate at a single glance the innovation that is a key priority and ensures the best possible quality."