"lg2boutique is proud to present their new campaign for Théâtre de Quat'Sous (a Montréal-based theater). The agency developed the strategy for the theater in order to align their image with their vision. This positioning inspired a hard-hitting communication platform to help the theater stand out in a highly charged cultural environment. Now, Théâtre de Quat'Sous can count on a visual platform that is both recognizable and unique among its competitors. The new campaign includes a fifteen-second TV spot, a season brochure, show programs, wild postings, Astral columns, web ads, as well as giant posters for outside of the building and signage for inside the theater."