"To promote Allegra, an antihistamine known for its rapid relief of allergy symptoms, we blanketed the city of Montréal with an eye-catching wild posting campaign. The 3-D ads depict a man who is blowing his nose using a part of the poster. Each poster was individually crumpled and stuck onto the man's face. The ads were strategically placed in parts of the city where people with allergies can't really take full advantage of summer. Allegra playfully reminds them that it's possible to get rid of allergy symptoms and enjoy the great weather."