"lg2boutique presents Boris Embassy, the agency's first architectural design, in the heart of Montréal's Latin Quarter. Collaborating with architects from Lemay Associés, the branding workshop built the Embassy concept keeping in mind the brand's philosophy to ensure that guests receive the benefit of the Boris experience. The team of designers worked out the complete concept for the bar that fits snugly with the particular personality of the Boris brand. In keeping with this they chose the name, theme, designed the logo and carried out the temporary exterior signage. As a second initiative, we will handle the menu as well as the interior signage."