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Ali Sooudi, art director
Matt Kappler, writer
Ian Cohen/Cal McAllister, executive creative directors
Amber Askins, project director
Teddy Black/Annie Scurlock, agency producers
Gabe Hajiani, executive producer
Ryen Shimizu/Lauren Underhill, project managers
Oberto, client
“The Most Excellent Grab Bag of Excellence was a sweepstakes on Facebook where every grab gets something excellent. The grand prizes were a Boatload of Jerky, a Truckload of Jerky, and an Assload of Jerky. This Assload of Jerky video shows an actual donkey delivering two huge satchels of Oberto Beef Jerky to the middle of Ohio, where our lucky winner lived. Sales of Oberto were up 35 percent this year. That’s an assload of sales.”
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