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Stevan Chavez/Todd Grant, art directors
Ian Cohen/Matt Kappler, writers
Todd Grant, creative director
Ian Cohen/Cal McAllister, executive creative directors
Corey Walter, director of photography
Morgan Griswold, editor
Squeak E Clean Productions, music company
Peter Martin, director
Lightpress, colorist
Amber Askins, project director
Jay Howard, producer
Aylin Koker, agency producer
Gabe Hajiani, executive agency producer
Annie Richards, project manager
Imperial Woodpecker, production company
HomeStreet Bank, client
“What is the best way to raise awareness for a bank that had been somewhat invisible in the consumer market for 92 years? Get it on the Super Bowl. We purposely bought the only local spot on the Super Bowl for Seattle and Portland to launch our new brand and campaign. The brand was overhauled from the ground up, from a more modern logo/identity, to a Super Bowl spot, to even getting it to be the official bank sponsor of the Seattle Seahawks and Sounders. One thing HomeStreet had going for it before we started was that its customers truly loved it. Our research showed that they loved HomeStreet more than any other bank. That inspired the simple tagline: There’s No Place Like HomeStreet, because in the Northwest, there really isn’t. These spots really bring its customer service to light. Yes, they would take a punch for you, or help in a dance battle. That’s the type of bankers they are. Really.”

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