"To promote the new Norwegian Breakaway cruise liner, which homeports year-round in New York, we produced a fully integrated campaign that included an animated broadcast commercial, a digital experience for the Breakaway microsite and rich media components. The online site takes users through a digital experience that highlights all of the New York City-like elements found on board the ship. Visitors can watch as a Broadway theatre transforms into the Breakaway Theatre and as New York's SoHo neighborhood transitions into the upper deck on board the Norwegian Breakaway."
