"The multifaceted promotional campaign for Cinemax series Hunted included an online series of five psychological tests, each more intriguing than the last. Developed with a cognitive psychologist, the increasingly creepy tests confront users with challenging questions and cryptic answer options. Social integration was taken to the next level by using not only Facebook logins but also the newly minted Login via Reddit functionality, which proved to be a real success. One of the more intriguing tests features emotional recognition powered by the nViso Facial Recognition API. The final test incorporates a mentalist's trick that frankly has to be seen to be believed. The campaign was met with tremendous response: in its first 10 weeks the tests drew in over 1.3 million visits and the average time on the site was 14 minutes. It's a true viral success that reached the front page of Reddit not once, but twice!"