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Keli Linehan, art director
Charlie Wolff, writer
Paulo Coelho/Aricio Fortes, creative directors
Jaime Robinson, executive creative director
Umlaut, editor
Tonic, music company
Jeff Ferro/Monica Wilkins, agency producers
Biscuit, production company
Mattel, client
"Meet the personalities behind the Scrabble tiles in this global television campaign. Scrabble characters 'P,' 'Q' and 'Blank' struggle with their worth as part of words. In one spot, a Lonely 'Q' (worth a whopping ten points) tries to find letters to be next to, while in another spot, the universal 'Blank' is a self-proclaimed man of the world with infinite possibilities."
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