Iron Brito/
Paulo Coelho/
Keli Linehan, art directors
Aricio Fortes/
Charlie Wolff, writers
Paulo Coelho/
Aricio Fortes, creative directors
Jaime Robinson, executive creative director
Rodrigo Pirim, photographer
Rafael Gill/
Flavio Luiz, illustrators
Eduardo Gomes, 3-D modeling
Edinalva Farias, producer
Jeff Ferro/
Monica Wilkins, agency producers
Mattel, client
"Scrabble Letters and People is a print continuation of a global online campaign (above) that assigns personality characteristics to Scrabble tiles. In each print ad, the Scrabble character is looking for the next letter in succession that will create the obvious word. The letter is missing from the tile rack at the bottom right."
