"Theurel & Thomas is the first patisserie in Mexico to specialize in macarons, the popular French cookies. For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert. By using white, we ensured that the attention was fully oriented to the colorful macarons. The design includes two lines in cyan and magenta that inject a modern look to the identity while referencing the French flag. We selected Didot, a French typeface that presents the brand with sophistication."