"To launch güd, Baldwin& created a social media 'smelltastical' that included scratch-and-sniff inserts, QR codes, a Klout contest and a brand book. We put it all in a blender and hit 'frappé' to create one big olfactorypalooza of a campaign, pushing people toward a Facebook video they could actually smell (with the help of a scratch-and-sniff card). In addition to the product scents, the video featured the aromas of Truck Exhaust, Subway Grate and Wet Concrete."
