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Buck, animation
Shaun Sundholm, art director
Lisa Shimotakahara, writer
David Baldwin/Bob Ranew, creative directors
Massive Music, music
Cathy Wilson, producer
Mariah Eckhardt/Garrett Putman, Burt s Bees, clients

"To launch güd, Baldwin& created a social media 'smelltastical' that included scratch-and-sniff inserts, QR codes, a Klout contest and a brand book. We put it all in a blender and hit 'frappé' to create one big olfactorypalooza of a campaign, pushing people toward a Facebook video they could actually smell (with the help of a scratch-and-sniff card). In addition to the product scents, the video featured the aromas of Truck Exhaust, Subway Grate and Wet Concrete."

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