güd Brand Book | Communication Arts

Jennifer Matthews, art director
David Baldwin/Hayley Reaver/Lisa Shimotakahara, writers
David Baldwin/Bob Ranew, creative directors
Joann Brown, producer
Garrett Putman, Burt s Bees, client

"During the launch of güd, we encouraged high-Klout-scoring beauty bloggers to spread the güd word by sending them a colorful brand book and influencer kit."

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