Shaun Sundholm, art director
Ian Fairbrother, writer
David Baldwin/
Bob Ranew, creative directors
Vinnie Fugere, designer
Steve Picano/
Justin Qualiata/
Ed Skupeen, editors
Big Foote, music
Jesse Peretz, director
Sara March Barber, producer
Lemonade & Mint/
No6/
RSA Films, production companies
Mike Watson, Cree, client
"The Cree LED bulb is a real game-changer in the lighting industry. Not only does it give off amazing light that is similar to incandescents and far superior to CFLs, Cree also engineered it to cost less than ten dollars. To kick off our campaign, we laid to rest Edison's most famous invention."