Loading ...
Lowe Roche, Toronto, ad agency
Warner Bros, client

“To help Lowe Roche launch the movie Contagion, CURB worked with a team of leading microbiologists to build two giant petri dishes in an unused Toronto storefront. Bacteria were cultivated to spell out the movie title over the course of ten days. The activation generated over $3,000,000 of earned media across North America and 500,000 YouTube views in 72 hours.”

X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In