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Steve Mason, creative director
Nicholas Lundback, technical lead
Nick Lynch, producer
Christopher Houchin, executive producer
Hard Rock Cafe, client

"To create a new way for visitors to experience the Hard Rock Cafe’s rock ’n’ roll memorabilia collection, Obscura designed and fabricated one of the first multiuser, multitouch interactive walls, dubbed the ‘RockWall.’ It features a real-time display system that allows users to interact with high-resolution photos and videos moving across the 5200- by 1080-pixel screen at 60 frames per second and to zoom in on items of interest. At 18 feet wide by 4 feet tall, this wall allows multiple users to simultaneously explore more than a thousand legendary rock memorabilia items, including guitars, costumes, lyrics, rock ’n’ roll images, without interfering with one another. Audio adds to the experience, with isolated sound effects for each user. The RockWall has been integrated into numerous Hard Rock Cafes globally, including the flagship location in Las Vegas.”

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