Captions were supplied by john st. executive creative directors Stephen Jurisic and Angus Tucker. “Every agency says they’ve got this whole ‘digital’ thing figured out. But most don’t have a clue. So in 2011, we released john st.’s answer to success in the online world: 'Catvertising.’ The parody video announced we would be shifting all of our resources to creating cat videos and urged clients to do the same. Not only did the self-promotion garner more than two million views, it was also featured in Time’s Top 10 Everything of 2011 list. To this day, we still get résumés from cat breeders, trainers and wranglers.”