“Electric vehicles (EVs) are the next frontier in automotive technology, but many drivers are hesitant to make the switch. They’re afraid their driving experience will change completely, and change can be scary. They fear the electric car will electrocute them. They’re freaked out by the silent motor. They break into a cold sweat when they realize EVs have no tailpipe. They have Electriphobia. Our answer was electriphobia.com, a website for Mitsubishi that aims to cure these fears with the help of highly innovative therapies like Shock Therapy, the Silent Treatment and the Tailpatch® System developed by the Electriphobia Research Institute (ERI). After completing all of the ERI’s completely scientific treatments, Electriphobes could see that the fully electric 2012 Mitsubishi i-MiEV is nothing to be afraid of.”