“Everyone in the industry has seen ad agency case study videos. The more you watch, the more you see the same patterns emerge. Agencies undoubtedly overcomplicate the problem they set out to solve, and the video often ends with the idea that the agency created a movement instead of a traditional advertising solution. We figured the industry was due for a gut check, so john st. created 'Pink Ponies,' a self-promotional piece that spoofed the case study video.”
