“In 2012, we released ‘Buyral,’ a video about a professional clicking service that you pay to make your videos go viral. The self-promotional spot poked fun at how far clients and agencies will go to get views. Within days, it had gone viral itself. In under a week, it got more than half a million views, reached number seven on the Global Ads chart and received international coverage in the Los Angeles Times, the Huffington Post, Mashable, Gizmodo, Buzzfeed and on Al Jazeera Europe. Buyral.ca also received more than 20,000 visits and 500 e-mails. And we didn’t pay for a single click.”