“We noticed 2013 was quickly becoming the year of ‘prankvertising,’ in which brands pull pranks on customers and film the results for viral ads. Carjacking pranks, end-of-the-world pranks, devil baby pranks—it seemed they’d do anything to sell their product. So we created a self-promotional parody video about an agency that takes prankvertising to the next level, with ‘ExFEARiential.’”
