NY State Lottery: Yeah, That Kind of Rich campaign | Communication Arts

Juan Carlos Pagan, designer
Menno Kluin, creative director
DDB, ad agency
New York State Lottery, client

“As part of the Yeah, That Kind of Rich campaign for the New York State Lottery, I was commissioned to create a typeface entirely from money. The stacked bills were held together with pins and clips, which were removed in post-production.”

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