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Typography / Editorial / Business
Prudential: “How Much Is Procrastination Costing Your Retirement?” headline
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Jerry Hoak
, art director
Jennifer Hays
, writer
Catalina Kulczar
, photographer
Droga5
, ad agency
Prudential
, client
"For the ad headline 'How Much Is Procrastination Costing Your Retirement?' I suggested pulling out the word 'costing' and creating it from stacked pennies. In all, around 25,000 coins were used."
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