Prudential: “How Much Is Procrastination Costing Your Retirement?” headline | Communication Arts

Jerry Hoak, art director
Jennifer Hays, writer
Catalina Kulczar, photographer
Droga5, ad agency
Prudential, client

"For the ad headline 'How Much Is Procrastination Costing Your Retirement?' I suggested pulling out the word 'costing' and creating it from stacked pennies. In all, around 25,000 coins were used."

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