Prudential: “Did you know we waste 1/3 of all produce we buy?” headline | Communication Arts

Jerry Hoak, art director
Paul McGeiver, photographer
Droga5, ad agency
Prudential, client

“I spent $800 on fruit and vegetables to build this seven-foot-tall fraction. It formed part of the headline ‘Did you know we waste 1/3 of all produce we buy?’”

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