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Arthur D Araujo/Pedro Izique, art directors
Rodrigo Maroni, writer
Pedro Gravena/Martin Insua/Ezequiel Soules, creative directors
Icaro Doria/Guillermo Vega, executive creative directors
Wieden+Kennedy São Paulo, ad agency
Coca-Cola, client
"To show support for Brazil during FIFA's 2013 Confederations Cup, one of the most iconic brands in the world did something it had never done before: replace the unmistakable red on millions of Coca-Cola cans with the colors of a country, specifically the green, yellow and blue of the Brazilian flag. The packaging was available throughout Brazil for two months."
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