Captions were supplied by Volume Inc. Firm partners Eric Heiman and Adam Brodsley served as creative directors on all projects shown.-----------“Yerba Buena Center for the Arts asked us to rethink their public image through the launch of the YBCA:You program, which provides participants with intimate and social vehicles to engage with art, such as personal docent tours and exclusive VIP events with artists. We thought that since the program is about ‘You,’ the campaign should be, too: privilege the people that come to see the art, celebrate the disparate reactions that art provokes and highlight the communal activity that art facilitates. A simple concept, but it was quite an undertaking to find the right combination of heads and images to fill them. We went through thousands of images and hundreds of possible combinations before landing on the select few that were used.”