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Chad Nauta, art director
Gil Muinos, writer
Olson Advertising, ad agency
Saucony, client
“This shoot for Saucony’s Spring/Summer collection was pretty hectic, as we had a lot to accomplish in only three days—80–100 shots, or something insane like that. The goal was to capture images that felt authentic, but still had a stylistic flair that made the garments look good. We hit several locations around the San Diego area shooting guerrilla-style, just jumping from spot to spot. We all had fun on this one, but were completely dead by the end.”
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