“One-of-a-Kind Productions is an online content series we created to bring Dr Pepper’s brand belief to life. The idea was to find genuine lovers of the brand with celebrity status in their respective circles and tell their stories. We listened in on social channels to identify true ‘Peppers,’ from fashionista Leandra Medine to skateboarder Mike Mo Capaldi. Our story of about die-hard Dr Pepper fan Justin Tucker of the Baltimore Ravens—the star kicker who can also sing opera in seven languages—sparked a media frenzy when it aired, racking up 96 million press impressions.”
