"Los Angeles–based event planner Lisa Vorce sought to rebrand her company with a new look that would be as attention-getting as her renowned parties and events. Her target audience often receives invitations to the most coveted and chic events the entertainment industry offers. We paid close attention to the print and finishing techniques—letterpress with gold foil stamping and envelope liners on Crane’s Lettra and French Paper—to ensure her brand would stand out."