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Joshua Olsthoorn , art director
Gregory Tsaknakis , creative director
Ioanna Papaioannou , illustrator
mousegraphics, design firm
Harmonian, client
“Harmonian asked us to create an aura of exclusivity rooted in elegance for its wide range of products, which include olive oil, flour, pasta, herb infusions and sea salt. Many of the foods are made with the Triticum dicoccum, or farro, variety of wheat seeds, one of the earliest domesticated dual-core crops in the ancient world. We opted for a design that would convey the dual nature of these valuable seeds and the harmony, balance and mathematical perfection of their spindle shape. In a strong visual statement inspired by artist Lucio Fontana’s famous Tagli (Slashes), we designed simple white packages distinguished by the illusion of a cut—a twofold spindle-like incision on paper.”
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