“In order to reach a variety of foreign markets, Food Wealth needed a rich, but simple design language for its products. We began by designing a logo in which the initial letters of the brand’s name are engulfed by the lush foliage of Greek flora. Outlines of olive tree branches and thyme leaves are printed on the transparent glass jars, complementing the food with easy identification. Instead of using color codes, bold graphic symbols and such, we aimed for a differentiating product characteristic that closely relates to the values of the brand.”