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Joshua Olsthoorn, art director
Gregory Tsaknakis, creative director
Sun Wines, client
“Wine is one of the most creative—and difficult—areas of packaging design. In the case of Sun Wines, we focused on the wines’ colors and the ways they correspond to particular solar phases: the deep red of a setting sun, the gold-white of its midday radiance, the pinkish rose of the early rising star. We designed an abstract representation of each phase for each bottle’s label, along with a variety-specific symbol placed near the rim. Solar light is one of the most elemental, eternal ingredients in wine alchemy. Its role cannot possibly be measured or even described, but its value can be commemorated and appreciated.”
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