“Buyers of building supplies are typically indifferent toward packaging design and quite practical in their job-related interactions. In a friendly wink to these specific consumers—construction workers—our package designs place a vintage pin-up woman at every work site. We made a gallery of these female ‘construction companions,’ each figure charmingly wrapped in clothing of various degrees of transparency, which relates to the product characteristics—degree of putty overlap, for example. Our unpredictable, almost eccentric approach is also nostalgic, elegant and humorous. We aimed to create a buzz among people in the construction trades and to point to the joy that simple choices can bring when they lighten up our work routine.”