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Nessim Higson, designer/art director
Jerry Liu, animator
Kathy Oldham, writer
Roy Burns III, creative director
Spencer Till, executive creative director
Bob Partridge, music
Leigh Ann Motley, producer
Vanderbilt University Medical Center, client
Captions were supplied by Lewis Communications creative director Roy Burns III.“A good night’s sleep eludes some 60 million Americans every year. And as research continues to reveal the morbid consequences of too little rest—links to obesity, heart disease and certain types of cancer—sleep has become a matter of life and death. With a modest budget, we aimed to raise awareness of Vanderbilt’s nationally accredited Sleep Disorders Center with an animated approach that delivers the weighty with a bit of whimsy. Running primarily in the wee hours, this spot is a dialogue-less lullaby with surreal visuals, all designed to catch the still-opened eyes of the sleep-starved.”
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