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Jason Bickell/Jason Headrick, art directors
Cedrick Bearss, writer
Stephen Curry, creative director
Spencer Till, executive creative director
Jonah Oskow, editor
Jeff Bitsack, director
Keith Dezen, agency producer
Humble, production company
Stony Brook Children s Hospital, client
“It takes a special kind of person to be a good pediatric doctor. Yes, they need specialized knowledge, but they also need the ability to talk with children, not to them, and to help them feel OK in scary situations. Kids are naturally inquisitive, and in this spot for Stony Brook Children’s Hospital, kids fire all kinds of questions at their doctors. The doctors respond just as quickly, showing that they are game for whatever kids throw at them and that Stony Brook doctors have the combination of knowledge and personal charm your child deserves.”
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