“‘Play’ can be understood as freedom of movement within a defined space. As a visual exploration of this idea, our studio identity plays with ink and its absence: black fills only a portion of the debossed logotype, and the inked areas vary from piece to piece. In addition, the design maximizes the sculptural potential of paper by combining offset lithography, engraving, and registered and blind debossing: typography appears on, above and below the surface of the page. To announce the launch of our original website, we designed a mailing based on the idea of ‘play.’ Bicycle playing-card backs are foil stamped with an LCD grid to suggest infinite possibilities within a planned system—an apt analogy for our studio, as well as the web. Card fronts are foil stamped with a ‘window’ that reframes the view, forcing one to reconsider the familiar schema.”