“The Build is a self-initiated interactive web experience about the lives of three Portland custom motorcycle builders. Our vision was to pair storytelling through film with a deep experience inside modern browsers. The result is a fully scalable, Flash-less website that allows multiple ways to watch and share. Bringing film and code together allowed us to try new experimental features. We created WebGL blurs on the cursor to mimic depth of field on a lens. We built dynamic loading that allows viewers to share or save as wallpaper any of more than 50,000 frames. If you pause the film at any point, you can see which frames are the most popular.”