“For nearly 20 years, Alternative Apparel has made super-soft, eco-friendly clothing that’s simply designed. The company needed to refresh the way its products were displayed on the website. We made an e-commerce site with brand stories woven in, and, in addition, we created a back end that looks as good as the front of the site. The content management system we developed gives Alternative Apparel complete control over merchandising and flexibility in the layout so that the homepage feels fresh every season. This was a giant step forward for Alternative Apparel, exceeding industry standards and bringing clarity to every process, from shopping to ordering to fulfillment.”