Fabien Dodard, art director
Harold Chase, writer
Surf Melendez, associate creative director
Noah Clark/
John Reid, creative directors
Evan Fry, chief creative officer
Sam Selis, editor
Dan Brown, director
Amy Hunt, producer
Curiosity Shoppe, production company
Harley-Davidson, client
Captions were supplied by Victors & Spoils."To attract a younger generation to its brand, Harley-Davidson needed to fight the perception that all Harley riders are old and bearded. We created the Stereotypical Harley campaign in which we asked Harley riders to post photos of themselves and their bike tagged with #stereotypicalharley, which we used in a promotional video. The spot put a new face on a beloved American brand and launched Harley-Davidson advertising into an era of fan co-creation."
