Loading ...
Daniel Del Toro, FunFair, art director
Adriana Leite, FunFair/Jason Pollock/John Reid/Tim Wassler, writer
Noah Clark, creative director
Evan Fry, chief creative officer
Kevin Zimmerman, Number Six, editor
Beacon Street Studios, music company
Lime Studios, sound design
Rocky Morton, director
Chris Kyriakos, producer
MJZ, production company
Method Studios, visual effects company
Unilever, client
"‘Dusted’ is a TV spot we created to help AXE boost awareness of its anti-dandruff shampoo products. The concept was based on a simple truth: you can't get girls if you have flakes—in fact, if you do have dandruff, you'll find that women will disappear from your life altogether. In this spot, dandruff becomes a deadly kind of fairy dust that causes women to vanish, leaving nothing but a heap of clothes in their wake."
X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In