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Fabien Dodard, art director
Ari Levi, associate creative director
Noah Clark, executive creative director
Chris Streger, designer
adidas, client
"adidas challenged us to create a visual identity system for its 2013 Major League Soccer campaign that was flexible enough to showcase players, shoes, jersey designs and fan culture, all within the same design. We solved this with a modular system of geometric graphics that could feature people and product stories in any combination. The work would ultimately be executed by adidas vendors, designers and retail partners, so our final deliverable was a visual identity guide that demonstrated how to implement the look, step by step, in order to ensure consistency across every channel."
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