“Journal Squared is a three-tower, mixed-use condominium development in Hoboken, New Jersey. Upon completion, it will be one of the state’s largest urban developments, with offices, retail space and more than 2,000 residential units. Working closely with designers at Hollwich Kushner and Handel Architects, BMD’s role was to develop a full visual identity, including brand and messaging guidelines, schematic wayfinding, signage, and environmental graphics. “Stakeholder interviews and conceptual research suggested an identity that reflects Journal Squared’s core values as a bold, modern brand and speaks to the sophisticated and energetic lifestyles of those who live there. Rollout of the identity, marketing materials and environmental graphics will occur in phase two, later this year.”