“This film for Nike demonstrates the unparalleled drive, skill and commitment of Kobe Bryant, one of the hardest-working and most dedicated NBA players of all time. Images from the film reveal many aspects of Bryant’s world, from his practice regimen and the energy-giving food he eats before a game to his footwear—the Kobe 8 System. The underlying message is this: After seventeen years in the league, Bryant’s drive to dominate and constantly improve his game is part of the world’s natural order. This is the way it was. This is the way it is. This is the way it will be. Count on Kobe.”