“Going with the maxim that any PR is good PR, we helped BARTRENDr—the app that lets you share and compare vibes at various bars—launch a series of outlandish bar concepts that promoted themselves the way any bar would: by inviting people to join the conversation on BARTRENDr. Gestations was conceived as New York City’s only pregnant women’s bar, and we announced its opening on social media billboards in the Lower East Side and Times Square. Another bar concept was Black Box, where pilots would enjoy free shuttle service to LaGuardia, reducing any lag time between the bar and the cockpit. Coverage blew up across local New York media and as far away as London and Los Angeles.”