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Todd Bois, creative director
JP Zundel, designer
Dean Casalena, technology director
B-Reel, motion graphics
Rakel Krook-Smith/Alex Smith, producers
Michelle Spear, executive producer
MUH-TAY-ZIK | HOF-FER, production company
Vasken Guiragossian/Paulien Strijland/Jadon Wellman, Hewlett-Packard, clients

“As part of the Make It Matter campaign, Hewlett-Packard was running high-level TV commercials globally proclaiming that its products support massive infrastructure in mobility, big data and the cloud. Our job was to tell the story of how they do it, which we did by creating the most immersive experience in the history of hp.com. Chapters unfold as the user scrolls through a multimedia experience that mixes video, animation, voice and graphics.”

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