“For too long, modern design has been put on a pedestal—an indulgent flourish, not a necessary part of our lives. With the Design Necessities campaign, we sought to reframe design as a functional part of everyday living. Charles Eames said, ‘Recognizing the need is the primary condition for design.’ Our ads for YLighting remind viewers that they can satisfy their most basic needs while also satiating their most indulgent wants.”
