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Converse, client
“Chucks are uniquely defined by the self-expression of the people who wear them. What starts as a blank canvas gets ripped, stained, customized, loved and worn until perfect. Made By You started as a global exhibition celebrating creative Chuck-wearers in 41 markets across five regions. The effort collected more than 250 pairs from people on streets around the world, and every pair featured in the campaign was sourced by hand. We also created a virtual reality experience that let visitors walk in the featured shoes of a street artist, a zombie actress, an urban explorer and a musician.” 
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