“Now in its third season, cooking show Avec Eric—a joint venture between Anomaly and Le Bernardin chef Eric Ripert—has earned two Emmys and a James Beard Foundation award for excellence. Anomaly handled everything: the original business strategy and plan, the brand creation, naming, visual identity and positioning, the script writing, the partnership strategy and management, sponsorship deals, and a cook­book. The challenge was to create an original culinary lifestyle brand and business from the ground up that stayed true to Eric’s philosophies around discovery, food and travel.”