“The world would be a much better place if we listened to our hearts instead of our heads. With the tagline ‘Be Stupid,’ Diesel put out a call to action about how life should be lived. If we were bolder. If we followed our desire to make more of our lives. It’s not an advertising campaign, it’s a fundamental view on life. The platform asserts a strong point of view for Diesel, driving company success and taking home top honors, including the Grand Prix at Cannes.”
