“‘One Less Unknown’ was the tagline for a series of illustrated ads for Novartis designed to encourage people suffering from Alzheimer's to continue to use the Exelon patch instead of its generic counterparts. The client asked me to show a possible patch user facing the unknown, without necessarily depicting a positive or negative situation. Out of about 40 or more roughs, 3 were taken to final.” 15½ × 18, acrylic and oil on paper.
